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Business & Investing - Job Hunting & Careers

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The IDEA Mindset: Figure Out What You Want from Work, and How to Get It, in 6 Weeks

ISBN: 9781913532901
Binding: Paperback
Author: Gary Crotaz
Pages: 256
Trim: 6” x 9” inches
Published: 1/13/2022

'Gary intuitively connects you with the power of your natural talents and strengths to help you design your perfect future working life.'


Do you want a deeply fulfilling working life?

Are you considering a career change, going freelance, dropping your hours while maintaining your pay, starting your own business or going after that big, dream job?
With leading executive coach Gary Crotaz's 6-week programme and workbook you will design a working life that:

  • enables you to reach your full potential
  • plays to your natural talents and strengths
  • excites you every day
  • is built around the things that are most important to you

Be prepared to re-set your outlook, redefine your goals and consider:

What does SUCCESS truly mean to you?

Finally, you will access the confidence, clarity and calm that comes with knowing where you're going, and why: your IDEA Mindset.


Gary Crotaz is a former medical doctor and scientist, turned consultant, turned professional ballroom dancer (representing England at the World Ballroom Dancing Championships), turned Group Strategy Director to two global retail giants, turned leading coach to global executives, entrepreneurs and UHNWIs.

High performance and change are in his DNA. Over the past two decades, he has developed a tried-and-tested approach that helps people who are unhappy in their jobs, who have lost their sense of purpose, are striving for ambitious goals or are just wondering what to do next. The IDEA Mindset shows you how you can discover your Identity, Direction, Engagement and Authenticity to shape your ideal future working life.

A Gallup-Certified Strengths Coach, member of the International Coaching Federation, Henley Business School-certified, Cambridge graduate and amateur pianist, Gary has coached clients in more than 15 countries and specialises in activating talents and strengths to help his clients achieve ambitious personal and professional goals. Gary lives in St Albans, UK with his wife, Mildred, and Pomeranian dogs, Mochi and Beansprout.

"The approach of The IDEA Mindset frees and focuses your thinking about where to go and how to get there." - Vicki Sato, retired Professor of Management Practice, Harvard Business School

"A must-read for people who know something needs to change but don't know where to start. Conquer your FOMO and get a copy of The IDEA Mindset." - Patrick McGinnis, inventor of FOMO, Host of FOMO Sapiens Podcast, Author

"Gary intuitively connects you with the power of your natural talents and strengths to help you design your perfect future working life." - Dana Williams, creator of The Strengths Journal™ and former Senior Marketing Leader at Southwest Airlines

"I can't understate how transformative this IDEA program has been for me. I really like how this program emphasizes how I can use my unique strengths to develop my own unique leadership style." - Craig Strong, Global Product & Innovation Practice Lead, Amazon Web Services (AWS)

"The IDEA philosophy helped me reconnect with my inner voice, enlighten my career path and relationships using my unique talents." - Marietta Melrose, Actress, Atypical (Netflix comedy-drama television series)