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Biographies & Memoirs - Memoirs Business & Investing - Business Culture / Ethics

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ISBN: 9781935666790
Binding: Paperback
Author: Peter Heegaard
Trim: 6 x 9 inches
Published: 9/1/2015

Author Peter Heegaard following on the success of his two previous books about non-profit organizations Heroes Among Us and More Bang for Your Buck has now in Turnabout collected the stories of a few of the individuals who benefit from such organizations. By letting his subjects speak for themselves he has put a human face on the zone of life where financial resources are meager and family support often non-existent though intelligence and courage remain strong.

We're introduced via first-person narratives to the dark regions of household violence and abuse the self-perpetuating culture of drugs and crime and the marginal world of recent immigrants with few language skills or local connections. In the course of the interviews well learn how the individuals involved overcame personal difficulties with the help of local community organizations to become productive citizens. Uniformly inspiring these stories underscore how narrow the margin is between success and failure in life and how important a helping hand can sometimes be.


A Minneapolis native, Peter Heegaard began his business career in 1960 with the Trust Investment Group of Northwestern National Bank of Minneapolis which he headed from 1980 to 1986. He was founder and Managing Principal of Lowry Hill an investment subsidiary of Wells Fargo. He retired March 31 1996 to serve as consultant and community volunteer to several foundations and non-profit organizations. In 1997 he founded Urban Adventure a Twin Cities based educational program that has exposed nearly three hundred leaders in business to our most challenging urban issues.

His book Heroes Among Us was published by Nodin Press in September 2008. It covers the lives of eleven Minnesota social entrepreneurs who founded many of the leading regional non-profit organizations. A second book More Bang for Your Buck calculates the economic value of many community based programs. In June of 2010 he was awarded the degree of Doctor of Humane Letters from Augsburg College. He has served on the board of many organizations including the Philips Eye Institute the Minneapolis Foundation and the Charles K. Blandin Foundation. He is a graduate of Dartmouth College and the Amos Tuck School of Business Administration.

His favorite pastimes include fly fishing hiking cross country skiing and biking. Heegaard lives with his wife Anne in Minneapolis. They have three children and eight grandchildren.