Skip to content
Self-Help - Personal Transformation

$18.99 Regular price
Unit price

The Purpose Playbook: Design Your Life Around What Matters Most

ISBN: 9781634893275
Binding: Paperback
Author: Alexandra Cole
Pages: 232
Trim: 6 x 8 inches
Published: 6/1/2020

Imagine waking every morning filled with clarity and excitement around what you do, create, and contribute. You don't have to quit your job and move to a deserted island to find your life purpose. That's the promise of The Purpose Playbook.

Alexandra Cole helps Fortune 500 brands better articulate and operate in alignment with their values. She now uses the same frameworks and principles to help individuals find fulfillment. Alexandra demystifies purpose by sharing relatable anecdotes, impactful exercises, and tactical advice on how to overcome common obstacles and take incremental steps to design your life around what matters most.

This no-nonsense guide will teach you how to:

  • Identify and articulate your unique purpose
  • Spend your time more intentionally
  • Find career opportunities that allow you to make an impact and do what you love
  • Get inspired when you feel stuck or stagnant
  • Transform your money mindset to work for you instead of against you
  • Develop routines that will infuse your every day with more purpose

When you stop settling, trust your intuition, and do the work, you will enjoy a more meaningful career, relationships, and lifestyle. It's time to stop living on autopilot and start living on purpose.


Alexandra Cole is the cofounder of Purpose Generation, a millennial insights and strategy firm that helps iconic Fortune 500 brands better understand and engage the next generation of consumers and talent. In 2016, Alexandra created the Find Your Purpose workshop to provide a practical, no-nonsense roadmap to living a more purpose-filled life. She has facilitated the workshop at businesses, schools, co-working spaces, and retreats across the world, and built a coaching practice around her methodology. Along the way, she discovered that what connects all generations-at work and beyond-is a deep desire to find more fulfillment in their every day.

Alexandra started her career at Bain & Company in New York. She was born in London, raised in the Netherlands, educated at Princeton University, and currently lives in Santa Barbara, California with her husband. She is insatiably curious when it comes to people and what motivates them. She is happiest when writing, engaged in good conversation, exploring new places, or on her yoga mat. Alexandra's work has appeared in the Huffington Post and on Forbes. The Purpose Playbook is her first book.


"The Purpose Playbook provides rich insights and simple methods for self-discovery on how to declare what matters most in your life, so you can 'Live it every day!'" - Denise Morrison, former CEO, Campbell Soup Company

"Read this wonderful book not to find out who you are, but why you are and how you can become more of your true self. In these pages you will find a guide to living on purpose, with Alex as your coach and companion along the way." - John Danner, author of The Other F Word and Built for Growth

"An approachable, down-to-earth guide for anyone looking to jump toward more fulfilling work, and perhaps in the process, a more purpose-driven life." - Mike Lewis, author of When to Jump: If the Job You Have Isn't the Life You Want

"Purpose has always seemed so vague. What does it really mean to live on purpose? Cole's analytical mind and articulate writing give readers a realistic roadmap to finding purpose and living with intention. This is a beautiful book filled with actionable steps to help us all come alive." - Kim Lear, founder of Inlay Insights and generational research expert

"If you've been swimming in the deceptively warm waters of your comfort zone for too long or suffering the pain of jamming your heart and soul into a life far too small, this book is for you. Alexandra Cole helps us bust out of limiting beliefs and patterns to reveal the brightest unquenchable fire inside us: our life's purpose." - Bridget Fonger, author of Superhero of Love: Heal Your Broken Heart & Then Go Save the World

"I know through personal experience how important it is to find resources like The Purpose Playbook. The guidance and insights that Alexandra provides throughout the book are invaluable and will undoubtedly help you unlock your potential and leave a positive impact on the world." - Porter Braswell, CEO of Jopwell and author of Let Them See You