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Ride the Wave

ISBN: 9781634890649
Binding: Hardcover
Author: John Wessinger
Trim: 6 x 9 inches
Published: 6/6/2017

Award-winning author John Wessinger uses the principles he learned from surfing to teach sales and marketing leaders how to embrace the changes happening in business and use risk exploration as the new gateway to success.

AXIOM BUSINESS BOOKS AWARDS - WINNER
NATIONAL INDIE EXCELLENCE AWARDS - WINNER
BOOK EXCELLENCE AWARDS - WINNER
REVIEWERS CHOICE AWARDS - HONORABLE MENTION
ERIC HOFFER AWARDS - HONORABLE MENTION


We are in an era in which technology and information-sharing platforms have given buyers and consumers more information about products and services than ever before. There is a new power dynamic between companies and customers in which buyers no longer need organizations to help them make a purchase decision. 

As the competitive landscape continues to change, business leaders will need a new process for overcoming challenges and a new mindset to find success.

Author John Wessinger believes that organizations and business leaders must learn to:

I.   Embrace the Conditions (quickly evaluate changing markets)
II.   Adopt A Progression-Based Mindset (continually build new skills) 
III.   Use Risk As A Compass (willingly explore risk-driven strategies) 

Business leaders must be more like surfers and approach marketing and sales the same way surfers approach riding waves: by using a set of principles to overcome new challenges and leveraging the natural momentum within changing markets to break through the status quo.

This book is for business leaders, organizational teams and anyone looking for a new process to overcome personal or professional challenges. 

Ride the Wave provides readers with a tactical roadmap of how successful organizations have used these principles to overcome disruptive market challenges, build new skills and find success in the face of risk. 

This book will help you embrace the changes we are all experiencing and create a powerful new relationship with risk by exploring it head-on instead of avoiding it.


John has experience working within the healthcare, retail and management consulting industries. He has helped to build market leaders and contributed to the success of billion-dollar brands within global organizations. 

 

"This is the type of book that anyone passionate about sales and marketing should read. It's personal it's actionable and it's well-written." - Adam Dince author of Hopeful to Hired.

"The inspiration here is to marry the two worlds - to import into the realm of sales and marketing some of the basic tenets of surfing. Companies that rely blindly on old patterns rather than continuously shifting their approaches to fit new situations are just asking to be swamped by the next big wave. Companies should use risk, harnessing it to prod their thinking in new and necessary directions." - Kirkus Reviews

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