Reconstructing Strategy explores how our self-identities whether as individuals, organizations, or countries impact our strategies. Specifically the book demonstrates that self-identity impacts how we see the world our vision (however vague that might be) and the steps we take to get from where we are to where we want to be.

In doing so the book is unorthodox. It not only draws upon a very wide range of intellectual disciplines but it maintains a punchy conversational tone with slivers of humour. For instance besides relying on philosophers such as Kant and Foucault the author leans as easily on Disney's Buzz and Woody.

Dr. Saqib Qureshi worked at HSBC Investment Bank McKinsey & Co and has written for The Financial Times. He also has advised several international governments. He attended The Haberdashers' Aske's Boys School in England and completed his undergraduate and PhD degrees at the London School of Economics and Political Science. He's not sure how any of that's more relevant than his love of dunking McVities Rich Tea biscuits in a mug of Sainsbury's Red Label tea but at least the bio sort of somehow conforms to convention

"An intellectual gem"-Christopher Coker Professor London School of Economics and Political Science

"In this lively and extremely accessible book Qureshi not only injects energy and colour into his subject matter but also then puts forward a most persuasive argument as to why it is high time that we but notably business and industry re-thought our understanding of one of our fundamental working practices-Strategy"-Yasmin Hai author of The Making of Mr Hai's Daughter