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Business & Investing - Marketing & Sales

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ISBN: 9780996450300
Binding: Paperback
Author: Ellen Wunder
Trim: 6 x 9 inches
Published: 2/23/2016

Customers are at the core of every aspect of business. This simple fact makes it crucial to cultivate customer loyalty. Even for the best companies identifying the disconnect between attempts to be great in the eyes of customers and how customers actually respond is not always an easy task. That's where Ellen Wunder steps in.

Ellen has Reached thousands of her clients' B2B customers helping them to differentiate their businesses in a way that the electronic world can never match. In Reach: Cultivate Customer Loyalty and Reap Intel Ellen reveals insights into her time-tested system by uncovering the five common Loyalty Leaks&trade that weaken or destroy customer relationships. Readers learn techniques to keep customers informed about valuable products programs and services while creating authentic connections in an impersonal world.

Ellen Wunder had a fulfilling career in corporate sales marketing and customer service management and learned to recognize the immense importance of relationships at every step. She took time away from the business world to focus on raising a family which provided profound insights on developing the diverse strengths of individuals.

Now at Reach Customers LLC Ellen and her team of Reach Specialists provide concierge quality B2B customer outreach services for companies with a relentless desire to cultivate unwavering customer loyalty. Instead of relying on scripted monologues and barrages of questions they work with clients to Reach individual customers blast through barriers that exist in an increasingly noisy and competitive world and forge emotional connections.

Ellen graduated from the Pennsylvania State University and is a member of the International Association of Business Communicators.

"Compelling and critically important for building productive relationships and viewing engagement in any level of business as an opportunity to achieve fulfillment for all." - Peter C. Kenny Independent Market Strategist Former Chief Global Market Strategist Knight Capital Group

"In this book Ellen has nailed the most important ingredient for sales success: namely the critical need to establish trust with prospects and buyers before you try to sell them something. In today's pressure-packed environment to succeed most sales reps managers and owners have forgotten this most basic truth. Every sales or business person should read study and implement what is in this book." - Steve Clark CEO New School Selling Inc.

"Reach is a reminder that human connection has been is and always will be the most important strategic advantage in any business. This reminder brings us back to the basics and is useful not just for our work but for our lives." - Valerie I. Sessa PhD Associate Professor Department of Psychology Montclair State University

"This book is a valuable asset to any manager. It is CRITICAL that customer relationships run deeper than any one salesperson or department and that customers feel a connection to the entire company. We must foster a culture of empathy and understanding of the 'whole' business of our customers." - Jason VanderPloog SVP Operations Net Access