Today businesses are trapped in the green box of sustainable development. Academics, government leaders, public opinion and thousands of laws and regulations demand the adoption of sustainability. In response, companies spend billions on renewable energy, carbon credits, biofuels and other green policies in an effort to counter the coming environmental apocalypse.

But a look at data and trends shows that the ideology of environmental sustainable development is based on false concepts. Population growth is slowing, nations continue to reduce air and water pollution. climate change is dominated by natural factors with the effects from human greenhouse emissions negligible and societal access to resources continues to grow.

Society and business should adopt a policy that is sensibly green, continuing to reduce air and water pollution but avoid other policies aimed at stopping global warming and halting hydrocarbon use. These policies do little for Earth's environment.

Outside the Green Box is a well-illustrated and amusing look at society's quest to be sustainable and the resulting misguided policies that provide little benefit for the environment.

Steve Goreham is a speaker, author and researcher on environmental issues and a former engineer and business executive. He's an independent columnist and a frequently invited guest on radio and television. He's the Executive Director of the Climate Science Coalition of America, a non-political association of scientists, engineers and citizens dedicated to information about the realities of climate science and energy economics.

Over 100 000 copies of Steve's books are now in print. Steve's full-time efforts are devoted to correcting misconceptions about energy resources, climate change and the environment including resultant negative impacts on business industry agriculture and public policy.

Steve holds an MS in Electrical Engineering from the University of Illinois and an MBA from the University of Chicago. He has more than 30 years of experience at Fortune 100 and private companies in engineering and executive roles. He is husband and father of three and resides in Illinois in the United States of America.