Many first impressions are made on LinkedIn, so every business professional must convey his or her personal brand effectively on this platform. LinkedIn for the Savvy Executive, Second Edition, is an award-winning book that combines strategy and action items to ensure that the reader understands and implements the steps that will turn a mediocre profile into a powerful digital ambassador.

Intended for the busy executive reader, the book is beautifully designed and clearly written for easy readability. The behavioral checklist at the end can be used to help you select the chapters you want to read first, and to verify your completion of the recommended steps to improve your use of LinkedIn. The book outlines the importance of LinkedIn as an essential business tool, shows you how to control the way you present yourself, and how to use LinkedIn as an efficient relationship-building tool. It also shows how to use LinkedIn as a vehicle for expressing your thought leadership and building your own authentic brand as a leader, while contributing to your company's brand equity. This book will guide you, the savvy executive, to increase your visibility and influence, attract high-performing talent and power your career.

Carol Kaemmerer is an internationally recognized personal branding expert, professional speaker and author of the award-winning book LinkedIn for the Savvy Executive. Prior to her focus on LinkedIn and personal branding, she was a marketing communications consultant for 20 years with a Fortune 500 medical device company.

Since 2011, Carol has focused her communications expertise on helping C-suite executives and senior leaders use LinkedIn powerfully, creating positioning and messaging that reflects their business passion with authenticity. Pairing her flair for communicating with her deep knowledge of the ever-changing LinkedIn platform, she optimizes her clients' ability to be found on this essential social medium to increase their visibility and influence, attract high-performing talent and steer their career.

As a professional member of the National Speakers Association and Certified Virtual Presenter, Carol is a popular speaker and corporate trainer.

"This book will open up a new world of possibilities that will make any executive who reads it even savvier. After all, your network is your net worth." — Jeffrey Hayzlett, Chairman & CEO of the CSuite Network

"Carol has a gift for combining strategy with action. Her clear discussion of the 'ins and outs' of LinkedIn create the why it is important. BUT, she doesn't stop there. She answers the 'so what does this mean for me and what do I do next?' I also appreciate her on-going commitment to provide updated information through her LinkedIn articles and training. Her commitment to what she does, and who she is, is clear in reading this book and her on-going resources." — Cheryl Leitschuh, ED.D., President, Leitschuh Leadership Consulting; President, Straight Talk for Smart Business Women; Author of Straight Talk for Smart Business Women: Critical Tools to Build and Grow Your Business

"I remember when LinkedIn was new: its purpose was business networking, and it still is. We all do things with and through people. Carol shares the power that can come from this. I thought I knew a great deal about LinkedIn; I use it daily: posting, checking people's profiles, quick research, etc. But LinkedIn's rules keep changing and the nuances are forgotten – and need to be remembered. This book teaches everyone, from the novice to the expert, about the importance of a strong profile and maintaining your presence. Listen to Carol's advice – she is a rock star in this area. (By the way, I made easy but impactful changes while reading the book because she makes the how-to's easy to implement.) This book is a MUST READ. Frequently review it and have it available to give to friends and colleagues." — David Magy, Principal at Abeln, Magy, Underberg & Associates

"If you are an executive, a new leader, a new entrepreneur or someone in transition, this book is for you! Carol does a masterful job of walking you through everything you need to know to create a stunning LinkedIn profile or to put real meat on the bones of a bare one. With its To-Do Lists at the end of every chapter and the final Checklists at the end of the book, nothing is left undone. The book is approachable and action-oriented to make the most of your time and get you the LinkedIn profile you always dreamed of having! Kudos, Carol, on this latest edition!" — Margaret Ricci, MBA, CEO, Cultural Strategies, LLC and Chapter Director, Twin Cities COO Forum

"I love LinkedIn for the Savvy Executive! As an executive recruiter, I meet many professionals who are in between jobs or looking to make a change and I refer all of them to Carol Kaemmerer's book. LinkedIn for the Savvy Executive is comprehensive, easy to read and actionable. Every professional should read it, build an amazing on-line profile and leverage their profile to enhance their personal and professional brand." — Paula Norbom, Founder & President, Talencio – recruiting and staffing company in the Health Technology Community

"I highly recommend Carol Kaemmerer's book as THE go-to resource for the busy executive interested in leveling up their branding and professional image. LinkedIn for the Savvy Executive provides not only the logic and rationale about why branding matters, but also a useful guide to making it happen. This resource provides a roadmap that even the busiest of professionals will have time to follow, breaking out next steps and recommendations." — Stacy Johnston, Esq/. SHRMCP PHR, Providing HR Training and Solutions at Audacity Human Resource Solutions

"Carol continues to educate on how to leverage LinkedIn for professionals. I find her expert advice to be exceptional. Every time I read something from her, I quickly implement what she recommends. This book hits the mark again and I know it will have a positive impact on my LinkedIn profile and the results I'm looking for." — Mary Jacobs, MA, Director, The Center for Sales Innovation, St. Catherine University

"Carol has made a great resource even better with this 2nd edition. Buy it...Read it... and Apply it to your personal brand, YOU! Make LinkedIn work for you. The summary sections 'To Do's' are MUST Do's, and Carol makes LinkedIn's complexity easy to understand. I recommend LinkedIn for the Savvy Executive to my friends, colleagues, and students." — Frank S. Klisanich, CEO, FSK Enterprise Consulting llc and Adjunct Instructor: Augsburg University; Opus College of Business, University St. Thomas; Carlson School of Management, University of Minnesota

"Carol Kaemmerer has written a brilliant primer for the executive who wants to leverage their presence on LinkedIn. LinkedIn for the Savvy Executive takes you through the process step-by-step, explaining how to maximize your information. Carol not only walks you through the mechanics of putting together an effective LinkedIn site, but also outlines ways to maximize your presence." — Carole Hyder, Feng Shui expert, teacher, author, and consultant

"Carol Kaemmerer has become one of the leading authorities on how to build and promote your brand. If you're serious about new career opportunities or just enhancing your current career, I can't stress enough the value of partnering with Carol and leveraging the information she shares in her book LinkedIn for the Savvy Executive, Second Edition. As one of her clients, she has opened new doors for me!" — Michael Gifford, Director – CIS Technical Recovery Governance Nike, Inc.

"Carol Kaemmerer has written an indispensable, how-to guidefor the LinkedIn learner. She peppers her book with step-bystepsuggestions as well as quick-take tips. Whether you are aLinkedIn leader or newbie, you will learn how to quickly builda reputation and a following, using LinkedIn as your tool." — ay Lipe, Senior Lecturer & Adjunct Faculty Coordinator, Marketing Department, Carlson School of Management, University of Minnesota