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LinkedIn for the Savvy Executive, Second Edition: Promote Your Brand with Authenticity, Tact and Power

ISBN: 9780998177977
Binding: Hardcover
Author: Carol J. Kaemmerer
Pages: 144
Trim: 5.5 x 9 inches
Published: 12/11/2020

Many first impressions are made on LinkedIn, so every business professional must convey his or her personal brand effectively on this platform. LinkedIn for the Savvy Executive, Second Edition, is an award-winning book that combines strategy and action items to ensure that the reader understands and implements the steps that will turn a mediocre profile into a powerful digital ambassador.

Intended for the busy executive reader, the book is beautifully designed and clearly written for easy readability. The behavioral checklist at the end can be used to help you select the chapters you want to read first, and to verify your completion of the recommended steps to improve your use of LinkedIn. The book outlines the importance of LinkedIn as an essential business tool, shows you how to control the way you present yourself, and how to use LinkedIn as an efficient relationship-building tool. It also shows how to use LinkedIn as a vehicle for expressing your thought leadership and building your own authentic brand as a leader, while contributing to your company's brand equity. This book will guide you, the savvy executive, to increase your visibility and influence, attract high-performing talent and power your career.


Carol Kaemmerer is an internationally recognized personal branding expert, professional speaker and author of the award-winning book LinkedIn for the Savvy Executive. Prior to her focus on LinkedIn and personal branding, she was a marketing communications consultant for 20 years with a Fortune 500 medical device company.

Since 2011, Carol has focused her communications expertise on helping C-suite executives and senior leaders use LinkedIn powerfully, creating positioning and messaging that reflects their business passion with authenticity. Pairing her flair for communicating with her deep knowledge of the ever-changing LinkedIn platform, she optimizes her clients’ ability to be found on this essential social medium to increase their visibility and influence, attract high-performing talent and steer their career.

As a professional member of the National Speakers Association and Certified Virtual Presenter, Carol is a popular speaker and corporate trainer.


“This book will open up a new world of possibilities that will make any executive who reads it even savvier. After all, your network is your net worth.” - Jeffrey Hayzlett - Chairman & CEO of the C-Suite Network

“LinkedIn is a game-changer in the world of personal branding and a must-have for every career-minded executive. LinkedIn for the Savvy Executive is an outstanding resource for professionals who want to use LinkedIn to expand their brand visibility, stand out from the competition and attract the attention of decision-makers and influencers.” - William Arruda - Bestselling author of the definitive books on personal branding: Digital You: Real Personal Branding in the Virtual Age; Career Distinction; and Ditch. Dare. Do!

“Carol cuts through all the hoopla over why LinkedIn is so great to the practical know-how of what your profile should look like to open new doors and solidify current contacts. If you want to boost your business savvy, give yourself the gift of Carol in a book.” - Roshini Rajkumar - Presence Engineer, Speaker and Author of Communicate That! 

“Carol has a gift for combining strategy with action.  Her clear discussion of the “ins and outs” of LinkedIn create the why it is important. BUT, she doesn’t stop there. She answers the “so what does this mean for me and what do I do next?” I also appreciate her on-going commitment to provide updated information through her LinkedIn articles and training.  Her commitment to what she does, and who she is, is clear in reading this book and her on-going resources.  - Cheryl Leitschuh, ED.D. - President, Leitschuh Leadership Consulting; President, Straight Talk for Smart Business Women; Author of Straight Talk for Smart Business Women: Critical Tools to Build and Grow Your Business

I remember when LinkedIn was new: its purpose was business networking, and it still is. We all do things with and through people. Carol shares the power that can come from this. I thought I knew a great deal about LinkedIn; I use it daily: posting, checking people’s profiles, quick research, etc.  But LinkedIn’s rules keep changing and the nuances are forgotten – and need to be remembered. This book teaches everyone, from the novice to the expert, about the importance of a strong profile and maintaining your presence. Listen to Carol’s advice – she is a rock star in this area. (By the way, I made easy but impactful changes while reading the book because she makes the how-to’s easy to implement.) This book is a MUST READ. Frequently review it and have it available to give to friends and colleagues.” - David Magy - Principal at Abeln, Magy, Underberg & Associates 

“As a business executive, key executive advisor, consultant and mentor, Carol Kaemmerer’s expertise is fully reflected in her book. She provides critical rationale as to why it is imperative for today’s executive to showcase their skills and talents so that the right people and opportunities find them. LinkedIn for the Savvy Executive is a wonderful blend of strategy, practical use of LinkedIn features, and solid branding advice to help you reflect who you are and what differentiates you from others. This is a must read for all… especially, those in transition or contemplating a move!” - John F. (Jack) Ruppel - Formerly Vice President, Lee Hecht Harrison & Principal of J.F. Ruppel & Associates (Senior Executive Coaching Firm) 

“Carol Kaemmerer is a master at LinkedIn coaching for executives, and at writing about LinkedIn strategy in a way we can all understand. She’s just published your next reading assignment – LinkedIn for the Savvy Executive. This is your chance to have an expert perched on your shoulder as you establish and enhance your own LinkedIn profile and presence!” - Richard Dodson - Creative Career Catalyst, LinkedIn Expert, Job Search Coach and Author of Power Your Career: The Art of Tactful Self-Promotion at Work 

“If you are an executive, a new leader, a new entrepreneur or someone in transition, this book is for you! Carol does a masterful job of walking you through everything you need to know to create a stunning LinkedIn profile or to put real meat on the bones of a bare one. With its To-Do Lists at the end of every chapter and the final Checklists at the end of the book, nothing is left undone. The book is approachable and action-oriented to make the most of your time and get you the LinkedIn profile you always dreamed of having! Kudos, Carol, on this latest edition!” - Margaret Ricci, MBA - CEO, Cultural Strategies, LLC and Chapter Director, Twin Cities COO Forum 

“LinkedIn for the Savvy Executive is accessible and actionable for the busy executive. While LinkedIn books generally focus on mechanics, Carol Kaemmerer focuses instead on strategies, helping the executive reader understand how to use LinkedIn in ways that are consistent with their personal brand. I’ve made changes to my profile already and have a list of things still to address. Executives, this is a great read.” - Lori Syverson - President, Explore Edina and Edina Chamber of Commerce 

“Carol Kaemmerer has created a wonderful resource for executives looking to ramp up their presence on LinkedIn. I especially appreciated the chapter on profile pictures, which is spot on. Great work!” - Jennifer Kelly - Lead Photographer and Founder, KeliComm Headshots 

I love LinkedIn for the Savvy Executive!  As an executive recruiter, I meet many professionals who are in between jobs or looking to make a change and I refer all of them to Carol Kaemmerer’s book.  LinkedIn for the Savvy Executive is comprehensive, easy to read and actionable.  Every professional should read it, build an amazing on-line profile and leverage their profile to enhance their personal and professional brand. - Paula Norbom - Founder & President, Talencio – recruiting and staffing company in the Health Technology Community

“LinkedIn for the Savvy Executive is the best kind of how-to – it is also why-to. My favorite part of the book addresses why executives need LinkedIn. The data on executive mobility should move any executive away from the “I don’t have time for LinkedIn” stance to active engagement with this now-essential social medium. This book is well worth the investment of time.” - Sally Stockbridge, SPHR, SHRM-SCP - Human Resources Leader and Consultant

"I highly recommend Carol Kaemmerer's book as THE go-to resource for the busy executive interested in leveling up their branding and professional image. LinkedIn for the Savvy Executive provides not only the logic and rationale about why branding matters, but also a useful guide to making it happen. This resource provides a roadmap that even the busiest of professionals will have time to follow, breaking out next steps and recommendations." - Stacy Johnston, Esq/. SHRM-CP PHR - Providing HR Training and Solutions at Audacity Human Resource Solutions

“‘Do I need to be on Linkedin at my level? In my industry? With my tenure?’ If you’re an executive in today’s employment market, chances are good the answer to these questions is a resounding ‘yes!’ LinkedIn for the Savvy Executive will put you on the path to a highly successful profile and presence on today’s most important online professional network.” - Sue Plaster, M.Ed.

“If you want to be seen as a thought leader in your industry or profession – and what executive doesn’t? – you need to be social media savvy. Carol does a superb job of making the case for using LinkedIn well, not just for executives, but for any career-minded person. Every executive reader will take away something valuable from this book.” - Nancy Burke - Co-Founder and Career Guide, Burke&Penn, and Author of Power Your Career: The Art of Tactful Self-Promotion at Work  

"Carol continues to educate on how to leverage LinkedIn for professionals. I find her expert advice to be exceptional. Every time I read something from her, I quickly implement what she recommends. This book hits the mark again and I know it will have a positive impact on my LinkedIn profile and the results I'm looking for." - Mary Jacobs, MA - Director, The Center for Sales Innovation, St. Catherine University 

“Carol has made a great resource even better with this 2nd edition. Buy it...Read it... and Apply it to your personal brand, YOU! Make LinkedIn work for you. The summary sections "To Do's" are MUST Do's, and Carol makes LinkedIn’s complexity easy to understand. I recommend LinkedIn for the Savvy Executive to my friends, colleagues, and students.” - Frank S. Klisanich - CEO, FSK Enterprise Consulting llc and Adjunct Instructor: Augsburg University; Opus College of Business, University St. Thomas; Carlson School of Management, University of Minnesota

"Carol Kaemmerer has written a brilliant primer for the executive who wants to leverage their presence on LinkedIn.  LinkedIn for the Savvy Executive takes you through the process step-by-step, explaining how to maximize your information. Carol not only walks you through the mechanics of putting together an effective LinkedIn site, but also outlines ways to maximize your presence."  - Carole Hyder - Feng Shui expert, teacher, author, and consultant

“This book is a difference maker that will set you apart from the pack as a special LinkedIn presence. There are many guides that can deliver a technically proficient presence, but much like the difference between a good and a great meal, they are sharing only the recipe. Carol’s insights, guidance and nuances will let you be that great chef who delivers more; in fact, she will drive you to deliver the very best meal you ever had. So I strongly recommend you “eat up” and become a superior LinkedIn presence.” - Chris Holmes - Formerly Chief Executive Officer, Smiths Medical

“Carol Kaemmerer has become one of the leading authorities on how to build and promote your brand. If you’re serious about new career opportunities or just enhancing your current career, I can’t stress enough the value of partnering with Carol and leveraging the information she shares in her book LinkedIn for the Savvy Executive, Second Edition.  As one of her clients, she has opened new doors for me!” - Michael Gifford - Director – CIS Technical Recovery Governance - Nike, Inc.

 “Through her active listening and powerful positioning words, Carol helped me enhance my personal brand as a family business advisor, providing momentum to my practice. This book cannot channel all of the benefits of Carol’s executive coaching and profile development, but her emphasis on strategy for executives and her clear, accessible writing style make this a must-read for executives who take responsibility for their career direction.” - Eric Gustafson - Managing Partner and Family Business Advisor, Gustafson Group

“When you read this book, it’s like Carol Kaemmerer is sitting there discussing strategy with you and explaining why it works. Carol was my LinkedIn coach and it seems to me that she’s actually giving away her seed corn here in this book. It’s your gain. Read it and reap.” - Kurt Grotenhuis, CPA - Managing Partner and Principal Consultant, KURT Konsulting

“Carol has provided me a wealth of insight regarding my LinkedIn profile and how to message my experiences and accomplishments. When I get asked about how my messaging is so impactful, I immediately recognize Carol for her efforts and connect that person with her. People I’ve sent her way come back to me with tremendous gratitude for the difference she made.” - Tony Fisher -  Owner and President, K1 Sportswear 

“I’ve worked with Carol over many years because she is masterful at communicating difficult-to-understand material in a manner that is accessible to a wide variety of audiences. So it comes as no surprise to me that her book on LinkedIn is well researched, well argued, well written – and well worth the read. I highly recommend it.” - Bob Thompson, MPA, MS -  President, Comprehensive Reimbursement