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Business & Investing - Business Culture / Ethics Self-Help - Anxieties & Phobias

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Find Your Fierce: Interrupt Imposter Syndrome and Own Your Success

ISBN: 9781634894104
Binding: Hardcover
Author: Teresa Sande
Pages: 280
Trim: 5 x 8 inches
Published: 2/15/2021

Fight the Fraud. Find Your Fierce.

Have you ever felt like it was just a matter of time before someone figured out you weren't as amazing as they thought? Then you have experienced imposter syndrome. You are not at fault and you are not alone. Overcoming imposter syndrome is about more than just self-confidence; it requires understanding the fundamental flaws built into corporate cultures. Whether you're looking to fight your own feelings of fraud or understand why some of your company's talent is suffering and taking the off-ramp, Teresa Sande wrote Find Your Fierce just for you.

With her decades of experience coaching top talent, Sande created a frAIMworkTM  to help people quiet their inner critic whenever it threatens to sabotage their success. Inside, she explores imposter syndrome's systemic root causes (Awareness), demonstrates how to short-circuit imposter thinking in the moment and uncover organizational bias (Interrupt), and shares techniques to own your success and thrive (Momentum). You'll hear stories from professionals of all backgrounds, careers, and seniority levels sharing their struggles with imposter syndrome, how they successfully navigated organizational cultures, and the solutions that worked for them.

While imposter syndrome can affect anyone at any time, women and people of color are more likely to pay the steep price of its destructive effects. If you're looking for the untapped secret to building healthier, more diverse workplaces and to seeing in yourself all the greatness that others see in you, this book has the tools you need to own your success and find your fierce!


Teresa Sande is passionate about equity in the workplace, healthy corporate cultures, and ensuring women are valued for their contributions—those seen and unseen. With over twenty years of executive experience at Intel, Capital One, Cargill, and UnitedHealth Group, she has coached numerous top leaders to success.

As a leadership expert, Teresa works with individuals and organizations to fight imposter syndrome and ensure inclusion. She shares her knowledge through keynotes, workshops, consulting, and coaching.

Contact her at to get started on your journey to find your fierce.

"This book opened my eyes to how I can continue to evolve as an inclusive leader. It helped me understand how people in my organization might be experiencing imposter syndrome in different ways and challenged me to look at my organizational culture to ensure inclusion. Find Your Fierce gave me pragmatic tools and a roadmap to stop my talent from being held back." - Vince Martino, C-Suite executive, cofounder of VisitPay, and coauthor of The Marine Corps Way

"Find Your Fierce speaks to the individual while challenging the reader to support others. Sande's frAIMwork is an easy way to work through the process of becoming fiercely confident in owning your success. From individual contributors to the highest-level executive, this book is critical along your professional and organizational development journey." - Kristin Nordling, chief human resources officer, Adolfson & Peterson Construction

"In Find Your Fierce, Sande reinforces that imposter syndrome not about a lack of confidence, but rather a lack of support that prevents women from ascending to top leadership ranks. This book allows women to find their role in addressing their own fears while surfacing the need for corporations to radically change. This book is a must-read for C-suites and boards seeking to build courageous and diverse organizations into the future." - Devry Boughner Vorwerk, CEO of DevryBV Sustainable Strategies; former corporate vice president of global corporate affairs at Cargill and chief economist in the Office of the Chair of the US International Trade Commission; Young Global Leader, World Economic Forum

"The challenges of imposter syndrome are different for women of color and the system is slow to change, so those imposter moments are acute. Through Sande's game-changing coaching and the exercises in this book, I have been able to work through my own imposter syndrome. Readers, particularly women and minorities, will see themselves on every page, no matter their background or ethnicity. Most importantly, we now have a guide to follow to own our success." - Lavada Williams, senior vice president of people & culture at College Possible; organizational transformation leader

"In Find Your Fierce, Teresa put into words everything I've experienced and couldn't put my finger on as a woman climbing the corporate ladder for over twenty-five years. She brilliantly describes the subtle and not-so-subtle differences in how men, women, and minorities find themselves navigating existing business cultures and systems, shining an important light on the micro-inequities that give rise to imposter syndrome. The world needs this book now more than ever!" - Tiffany Snyder, senior executive in the agriculture industry