Is it possible to change the world one company at a time? Absolutely and this book will show you how. Whether you're a CEO a human resources professional or a leader dedicated to making a difference A Million Dollars in Change will show you how to help make your company a great place to work by making your community a better place to live. A guide to corporate giving that goes beyond "checkbook philanthropy " the book provides a step-by-step plan for creating a giving program that engages employees and attracts talent to your company while at the same time forging measurable impactful partnerships with nonprofits that serve your broader community. Drawing on the author's personal experience in creating a groundbreaking program at her own company this accessible easy-to-implement guide to corporate social responsibility proves that creating a million dollars in change doesn't have to cost a mint.
A Million Dollars in Change highlights the win-win nature of CSR programs: community organizations get much-needed support while companies grow employee engagement and brand visibility. Corporations have an opportunity- and a responsibility-to make an impact on the communities where their employees live and work but many business leaders fearing that the process will be expensive and antithetical to their company's bottom line are deterred from creating community partnerships.
A Million Dollars in Change reveals how even small companies with limited budgets can make a measurable difference in their communities and energize their company's culture at the same time.
Alessandra Cavalluzzi has over a decade of experience in Human Resource management Corporate Social Responsibility (CSR) Corporate Communications Public Relations Event Planning and Employee Engagement. Over the years she's advised both corporate funders and nonprofits and is a sought-after guest speaker and panelist at HR and nonprofit events.
In 2005 Alessandra presented a plan for a corporate giving program to the executive leadership of her company. It was the first program of its kind at the company and was centered mainly at their headquarters. The program was launched on a very small budget leveraging existing resources and finding creative ways to support the community through fundraising and volunteerism. Under Alessandra's leadership over the years the program has flourished and expanded to her company's locations across the country making it a key driver of engagement among employees.
"A Million Dollars in Change dispels the myth that organizational programs benefiting the community don't earn their keep and Cavalluzzi shows how to launch them on a budget. Told with rich stories from the experience of developing a CSR program at her company the book shows how leaders can imbue their companies with a culture of giving that engages employees."-TD Magazine
"Companies have the power to transform their communities. A Million Dollars in Change is an essential guide on how to embed core values of community giving and service into your corporate culture. An invaluable resource filled with tips and relevant examples for creating a program that inspires and mobilizes employees to make a difference." -Sue Stephenson former vice president Community Footprints the Ritz-Carlton and interim CEO IMPACT2030
"Here is a powerhouse book of tips tactics and approaches for creating corporate giving and volunteer programs for companies of all sizes. They simply work. A fantastic book!" -Jeff Sheehan IBM influencer/futurist
"Non-profits need to share this book with potential corporate funders! A Million Dollars in Change contains powerful practical and solid advice for any company that wants to start a community involvement program." -Matthew Campo president Ronald McDonald House Long Island
"There are enterprises and institutions that write corporate giving charity and community on the wall. Then there are the few who actually do it. The ones who give and then give some more. Alessandra Cavalluzzi personifies it all. Her work with veterans both on Long Island and nationally has impacted the lives of our heroes who live next door." -Matthew Eversmann USA (ret) first sergeant author motivational speaker and inspiration for the film Black Hawk Down
"A compelling and meaningful book filled with great advice on approaching community involvement with confidence. Having worked with Alessandra in this capacity I know that her expertise will change the way you think about corporate social responsibility." -Mike Bossy hockey analyst TVA Sports and keynote speaker