LinkedIn for the Savvy Executive is the first book focused exclusively on how executives can use LinkedIn with authenticity tact and power. It outlines the importance of this essential social media platform shows you how to control the way you present yourself and how to use LinkedIn as an efficient relationship-building tool. It also shows how to use LinkedIn as a vehicle for expressing your thought leadership and building your own authentic brand as a leader while contributing to your company's brand equity. This book will guide you the savvy executive to use LinkedIn to power your career.
Carol J. Kaemmerer is a popular speaker coach and corporate trainer who helps businesses and executives leverage the power of LinkedIn to increase their visibility and influence engage with their ideal audiences and cultivate reputations as thought leaders. Carol believes that your personal brand - well articulated on LinkedIn - is your best protection against business factors beyond your control.
Specializing in strategies for using LinkedIn as a personal branding and business development tool Carol has helped brand-name leaders and C-suite executives use LinkedIn powerfully creating positioning and messaging that reflects their business passion with authenticity. Businesses engage Carol to polish their brand and expand their footprint on LinkedIn to teach employees at all levels about LinkedIn and online visibility and to provide one-on-one coaching and profile development for their top executives. When employees look good on LinkedIn the company looks good too.
"So many executives I meet today are having a hard time finding the time to capitalize on all the great features of LinkedIn. Carol Kaemmerer has done a great job in narrowing down "all the things" to "the most important things" you should be doing on LinkedIn to get real results. She shares those features and techniques in her easy to read very actionable book LinkedIn for the Savvy Executive." - Wayne Breitbarth Professional Speaker Trainer Consultant and Author of The Power Formula for LinkedIn Success: Kick-Start Your Business Brand and Job Search
"I am the most fervent believer that LinkedIn is a game-changer in the world of personal branding and a must-have for every career-minded executive. LinkedIn for the Savvy Executive is an outstanding resource for professionals who want to use LinkedIn to expand their brand visibility stand out from the competition and attract the attention of decision-makers and influencers." - William Arruda Bestselling author of the definitive books on personal branding: Career Distinction and Ditch. Dare. Do!
"As a business executive key executive advisor consultant and mentor Carol Kaemmerer's expertise is fully reflected in her book. She provides critical rationale as to why it is imperative for today's executive to showcase their skills and talents so that the right people and opportunities find them. LinkedIn for the Savvy Executive is a wonderful blend of strategy practical use of LinkedIn features and solid branding advice to help you reflect who you are and what differentiates you from others. This is a must read for all&hellip especially those in transition or contemplating a move!" - John F. (Jack) Ruppel Vice President Lee Hecht Harrison & Principal of J.F. Ruppel & Associates (Sr. Executive Coaching Firm)
"Carol cuts through all the hoopla over why LinkedIn is so great to the practical know-how of what your profile should look like to open new doors and solidify current contacts. If you want to boost your business savvy give yourself the gift of Carol in a book." - Roshini Rajkumar Presence Engineer Speaker and Author of Communicate That!
"I believe that words can create reality. Through her active listening and powerful positioning words Carol helped me enhance my personal brand as a family business advisor providing momentum to my practice. This book cannot channel all of the benefits of Carol's executive coaching and profile development but her emphasis on strategy for executives and her clear accessible writing style make this a must-read for executives who take responsibility for their career direction." - Eric Gustafson Managing Partner and Family Business Advisor Gustafson Group
"LinkedIn for the Savvy Executive is accessible and actionable for the busy executive. While LinkedIn books generally focus on mechanics Carol Kaemmerer focuses instead on strategies helping the executive reader understand how to use LinkedIn in ways that are consistent with their personal brand. I've made changes to my profile already and have a list of things still to address. Executives this is a great read." - Lori Syverson President Edina Chamber of Commerce
"Carol Kaemmerer has created a wonderful resource for executives looking to ramp up their presence on LinkedIn. I especially appreciated the chapter on profile pictures which is spot on. Great work!" - Jennifer Kelly Photographer and Owner KeliComm Headshots
"LinkedIn for the Savvy Executive is the best kind of how-to - it is also why-to. My favorite part of the book addresses why executives need LinkedIn. The data on executive mobility should move any executive away from the "I don't have time for LinkedIn" stance to active engagement with this now-essential social medium. This book is well worth the investment of time." - Sally Stockbridge SPHR SHRM-SCP Human Resources Leader and Consultant
"When you read this book it's like Carol Kaemmerer is sitting there discussing strategy with you and explaining why it works. Carol was my LinkedIn coach and it seems to me that she's actually giving away her seed corn here in this book. It's your gain. Read it and reap." - Kurt Grotenhuis CPA Managing Partner and Principal Consultant KURT Konsulting
"In her book LinkedIn for the Savvy Executive Carol Kaemmerer has addressed many of the questions we hear from the executives we coach at Navigate Forward. Her tone style and information are spot on for the executive audience. I enjoyed the read and learned a few things myself." - Mary Kloehn COO and President Navigate Forward
"&lsquoDo I need to be on Linkedin at my level? In my industry? With my tenure?' If you're an executive in today's employment market chances are good the answer to these questions is a resounding &lsquoYes!' LinkedIn for the Savvy Executive will put you on the path to a highly successful profile and presence on today's most important online professional network." - Sue Plaster M.Ed. Diversity Leadership Succession Planning and Individual Job Search Consultant Sue Plaster Consulting
"Carol Kaemmerer is a master at LinkedIn coaching for executives and at writing about LinkedIn strategy in a way we can all understand. She's just published your next reading assignment - LinkedIn for the Savvy Executive. This is your chance to have an expert perched on your shoulder as you establish and enhance your own LinkedIn profile and presence!" - Richard Dodson Creative Career Catalyst Speaker and Author of Power Your Career: The Art of Tactful Self-Promotion at Work
"Carol has provided me a wealth of insight regarding my LinkedIn profile and how to message my experiences and accomplishments. When I get asked about how my messaging is so impactful I immediately recognize Carol for her efforts and connect that person with her. I have had a number of people that I've sent her way come back to me with tremendous gratitude for helping them." - Tony Fisher Retail Executive and Entrepreneur
"I've worked with Carol over many years because she is masterful at communicating difficult-to-understand material in a manner that is accessible to a wide variety of audiences. So it comes as no surprise to me that her book on LinkedIn is well researched well argued well written - and well worth the read. I highly recommend it." - Bob Thompson MPA MS President Comprehensive Reimbursement Solutions
"If you want to be seen as a thought leader in your industry or profession - and what executive doesn't? - you need to be social media savvy. Carol does a superb job of making the case for using LinkedIn well not just for executives but for any career-minded person. Every executive reader will take away something valuable from this book." - Nancy Burke Principal Burke & Penn and Author of Power Your Career: The Art of Tactful Self-Promotion at Work