The basic formula for consistently catching fish is 1) Fish where the fish are; 2) Select the right bait; and 3) Use the bait effectively. In understandable language, this book shows the angler how to use science as an aid to catching more and bigger fish. It begins with a dive into the many properties of water and how they determine where game fish will be found. The book outlines how game fish respond to their underwater environment and how their senses are adapted to catching prey, as well as locating and responding to your baits. Other chapters provide insight into the mysterious effects of weather and the moon on fish behavior as well as how predator fish relate to their prey. The book is richly illustrated, with photos of some of the author's favorite fishing baits and numerous underwater videos taken by the author.

Bruce Carlson has written 25 books on topics ranging from medical textbooks and biomedical research to lake biology and aquatic invasive species, along with editing another 15 symposium volumes and translations. He has an MS degree in ichthyology from Cornell and in an earlier life was an aquatic biologist for the Minnesota DNR. For 30 years, he wrote articles for In-Fisherman and other national fishing magazines. In his day job, Dr. Carlson was a professor at the University of Michigan Medical School and also directed the Institute of Gerontology at the university.