Whatever it takes! That’s the spirit Alex Laws brings to this book. Know Your Core will open up faith in yourself and put you on a critical path to success, both personally and professionally. YOU—whether average worker or business leader, student or parent, athlete or couch potato—will see how your small steps, or maybe even giant leaps, can positively change your life when you own up to who you are and how you treat others. Stop pointing the finger at others and start living confidently by modeling your new inspired life that comes from your core. Read this book; be empowered to move forward!
My life experiences—both positive and negative, successes and failures—have made me realize you cannot have the energy, resilience, and sense of purpose to lead a successful life, project, team, or company if you focus on your struggles. As an endurance athlete, that same drive to train and compete has sustained me in rebalancing my life after difficult situations by staying focused on my core strengths and beliefs.
In my professional life, I work to provide and implement successful strategies to bring work and personal life in balance. I help clients focus on knowing their true core, both personally and professionally, to help them define their current situation and discover their highest potential. Bridging the gap between the realities of business and the balance of personal life is critical in today’s world.
Individuals, small family businesses, and large corporations look to me to help them optimize the potential that lies within themselves and their organizations.
—Alex Laws
“If you want to jump-start your life—whether that means looking for a more fulfilling job, starting a business, or taking on some other challenge—you’ll find inspiration and encouragement in this book. Alex’s focus on being true to your core, in my experience, is essential to creating a life that’s worth the effort. Read this with pen in hand because there are gems of wisdom herein that you’ll want to refer to again and again.” —Judy Galbraith, President and founder, Free Spirit Publishing Inc.
“Know Your Core gives an extraordinary gift to all of us pursuing self-reflection and introspection. Alex Laws shares personal stories, wisdom, and humor to engage us and illustrate his personal philosophy, practices, and experiences. His vision for success will engage you as you navigate your journey using his suggested tools to create your authentic self, a sense of purpose, and meaning in your life. Alex’s broad background as a businessperson, athlete, entrepreneur, and author is everywhere present in this book.” —Pam Egan Blahna, Human resource consultant
“Through his book Know Your Core, Alex proves that in business you can be compassionate and caring and also direct and aggressive. Alex teaches us that the two are not mutually exclusive. In fact, they are both vital to a healthy and successful life. He brings his personal experience as a super-endurance athlete, a trusted advisor, and a cancer survivor to every chapter.” —Amos Newman, Head of Music for Visual Media at the William Morris Endeavor Agency
