Legendary turnaround guru Hank Price, who has led five major news stations, takes you inside the highly competitive world of local television to find out how an ordinary manager transforms into a bold, dynamic leader. Price shows how to motivate a team into a powerful force, sharing the vision of a #1 station, and then how to turn that station into a dominating brand. His friendly voice and no-nonsense message make this treasure of a book the only one of its kind. A must read for every person working in or Leading Local Television.

Hank Price is a media consultant and frequent speaker on leadership and the future of media. One of the country’s most successful television station leaders, he has led turnarounds for Hearst Television, CBS Television, and Gannett Television (Tegna) in major markets, including Chicago and Minneapolis, as well as stations in North Carolina and Alabama. Earlier he was a national television consultant with Frank N. Magid Associates. Price also spent over a decade as senior director of Northwestern University’s Media Management Center, where he taught in both the domestic and international programs. He is co-author of Managing Today’s News Media: Audience First.

Industry awards include Broadcasting & Cable Magazine’s Fifth Estater for “innovation in television news,” NCAB’s Distinguished Service Award for “Outstanding Contributions to Broadcasting,” Gannett Television’s Excellence in Management Award, and the NABEF President’s Special Service to America award.